You probably know about customer experience and how it plays an important role in business growth. However, have you ever wondered how employee engagement affects client experience?
To ensure your team’s high performance and keep them committed to your company’s goals, it’s highly important to create an engaging and positive atmosphere for your employees. Paying attention to how you give your employees this type of experience, this is a way to increase the quality of your business and services.
In this post you will understand more about employee experience and learn some tips on how to apply this strategy in your business.
What is Employee Experience?
Employee Experience has a similar concept to Customer Experience. While CX focuses on providing memorable experiences to the consumer, EX takes a look inside your company and focuses on your employees.
Mainly, employee experience is based on the activities that happen throughout your employee’s journey inside your company. Its main goal is to create a better, more positive work environment that is optimal for professional growth.
So what’s important about this strategy?
Your employee is the most important asset your company has. After all, the success of a business is a reflection of the work employees put into it.
That’s why a good employee experience has immediate and direct impact on your company results.
Some advantages of investing in employee experience:
- More input and participation from your employees;
- Favors Talent Attraction and Retention;
- Assists with the Onboarding Process;
- Improves Organizational Climate;
- Reduces the “discouragement” mood between workers;
- Boosts your workers productivity.
How to improve Employee Experience?
The idea is similar to Customer Experience. Just as you should know your customer very well to offer them tailored solutions, you should also get to know your employees if you wish to provide them a comfortable and ideal work environment, that matches their needs.
So, how to start? The first step is to run a study on the climate in your company and identify the factors that might be affecting its harmony. This can be made with internal company surveys or with the help of third party consultants.
To improve employee experience successfully, it’s necessary to go beyond creating the trendy laid-back work environment that has become so popular today. To achieve positive employee experience it’s important to pay attention to autonomy, recognition, training and development for personal and professional growth.
Offer a nurturing and appreciative work environment
Salary isn’t the only indicator a candidate takes into consideration when choosing a company to work for. Nowadays, many candidates search for companies that value human capital and offer growth and developmental opportunities. Most employees leave companies when they’ve stopped learning, growing, lose purpose or stop being incentivized within their workplace.
Creating a career plan, investing in partnerships with educational institutions and in strategies that benefit your employee, are all helpful tools that keep them happy and engaged. In doing so, your employees will hone their skills, take more responsibilities in your company, and consequently contribute efficiently to your business, bringing positive results.
Offering a Home Office workspace is another way to improve your employee’s experience. It allows your employees to have a more balanced personal and professional life, creating a tendency for more happiness and commitment in their job.
Align your strategies between Employee Experience and Customer Experience (CX)
A business that sells technology, but provides inferior equipment to their employees seems a bit contradictory, right?
Your employees need to be the first to understand and experience your company’s values. This strengthens your company culture and brand Identity. For this reason, it’s essential to keep your strategies aligned making sure your employees also have a unique and special experience in their work space.
Think about the Employer’s Journey
The employer’s journey starts before they even join your company. The early interactions they have with your organization in the job seeking stage, the company presentation and in their hiring process are all a part of employee experience.
For this reason, your strategies need to encompass: the hiring process, the onboarding process, training programs, personal development and even the termination process.
After termination, what will an ex-employee say about their time in your company? Asking for feedback before they leave is a great way to gather important information that can eventually turn into strategies to reduce employee turnover.
Employee Experience is a strategy used to improve your employee’s experience during their time in your company. By having a visionary leader, professional growth and a laid-back and organized work environment you can make your employees more productive and start bringing new and improved results into your business.